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Timeline: 4 weeks
Responsibilities: Research, UX, UI, Interaction Design.
PROJECT OVERVIEW

Amma’s Food Products is a small food products exporting company based in Bengaluru, India. The objective of this project was to design a website for Amma’s Food Products. The website aimed to showcase the company's range of food products and facilitate business transactions with potential buyers. As the sole designer, I was responsible for designing the entire website according to the client's specific requirements.

The website needed to provide clear and concise information about the products, engage users and encourage them to make inquiries and place orders. Throughout the project, I maintained a close collaboration with the client to ensure that their goals and expectations were met. Regular feedback and iterations were incorporated to refine the design and align it with the client's vision.

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DESIGN APPROACH

Initial Client Meetings

I began the design process with comprehensive client meetings to gain a deep understanding of Amma’s Food Product’s goals, target audience, and specific requirements. 

I made sure to record everything for future use, allowing for a clear alignment of the design approach with the client's vision.

Ideation and Concept Generation

Following the initial meetings, I started the ideation process to brainstorm creative ideas and explore different design concepts. This involved researching industry trends, analyzing competitor websites, and gathering inspiration to generate innovative design solutions that would effectively showcase the company's objectives and engage the target audience.

Wireframes and Lo-Fi Prototypes

Once the ideation phase was complete, I started developing wireframes and prototypes. These visual representations showcased the proposed website structure, layout, and functionality. I used them as a foundation for collaborative discussions and feedback with the client.

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User Interface Design

Based on the client's brand identity and preferences, I designed a visually appealing and cohesive interface. Attention was given to colour schemes, typography, and graphical elements to ensure a consistent and engaging user experience. 

The design aimed to create a positive brand impression and make the food products visually appealing to potential buyers.

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The design approach was driven by a combination of client requirements, industry best practices, and a focus on creating an appealing and intuitive user experience that aligned with the goals of Amma’s Food Products.

KEY FEATURES

Responsive Design

Ensured the website was optimized for different devices and screen sizes, providing a seamless experience for users accessing it on desktops, tablets, and smartphones.

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Product Showcase

Designed a dedicated section to highlight the company's food products, including high-quality images and concise descriptions, allowing potential buyers to easily explore the offerings.

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Seamless Navigation

To enhance user experience and facilitate seamless browsing, I implemented intuitive navigation. A clear and logical menu structure was devised, enabling users to easily explore different sections of the website.

Contact and Inquiry

Created a prominent contact page with a contact form and contact details to encourage inquiries and facilitate communication with potential buyers.

By incorporating seamless navigation, a prominent products section, and an intuitive contact form the website allowed users to effortlessly explore different sections, locate desired information, and engage with the company. This streamlined experience enhanced user satisfaction and facilitated efficient interaction, contributing to the overall success of Amma’s Food India’s website.

RESULTS

The website successfully showcased the client's food products, improving their online presence and attracting potential buyers.

The intuitive interface and clear calls to action enhanced user engagement and facilitated inquiries, leading to increased business opportunities.

TAKEAWAYS

While working on my first real client project, I learned a lot of things. I have mentioned a few below.
 

  • Understanding the client's goals and requirements is crucial for designing a website that aligns with their vision.

  • Incorporating intuitive navigation and clear calls to action enhances user experience and encourages engagement.

  • Responsive design ensures a seamless experience across different devices, catering to the needs of a diverse user base.

THANK YOU
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